My husband has been playing with what3words. "Every 3 metre square of the world has been given a unique combination of three words. Used for e-commerce and delivery, navigation, emergencies and more."
He was looking at the three word locations of various places on the Isle of Man, and then decided to find Joan's Wools and Crafts. Two great w3w came up for us.
"pillow.scarves.starters" - we sell pillows (well, that's what Americans call cushions) and we also have all that's needed for starters of scarves! Be careful with this w3w, as adding an 's' to 'pillow' will take you to the middle of a Canadian highway, in sunny Saskatoon!
My favourite one is "blankets.absorbs.garages" Imaging being able to knit or crochet blankets big enough to absord garages!
